Since its incorporation in 1892, The Roseville Pottery Company operated under their general manager, George F. Young and produced pottery such as flowerpots, cuspidors, jardinières
After Purdy was hired, he created the Rozane line which was glossy brown-black or ivory-pastel glazed pottery ware. Roseville artists such as Mae Timberlake, W. Myers, and H. Dunlavy decorated these wares with hand-painted portraits of people, animals
In 1904, Frederick Rhead was hired by Roseville as artistic director. He designed the rare lines of Olympic, In 1904, Frederick Rhead was hired by Roseville as artistic director. He designed the rare lines of Olympic, Cremo, Crocus and Della Robbia ware in 1905. Some of these pieces were signed with artist initials; however, many of those artists remain unknown. Other notable artists in Roseville’s artistic handcrafted period include John Herold, who created Roseville’s Rozane Mongol line for the 1904 St. Louis Exposition and Gazo Fujiyama who designed the Fujiyama/Woodland and
Freelance artists also worked for Roseville, as well as for other pottery companies. They included Elizabeth Ayers, Virginia Adams, A.F. Best, Mignon Martineau, C. Mitchell, Lilly Mitchell, Grace Neff, Harry Rhead, Lois Rhead, Helen Smith, Fred Steele, Hester Pillsbury, Arthur Williams and Charles Chilcote among others.